The University of Oklahoma is keeping Learfield as its multimedia rights partner and, alongside that renewal, announced plans for a new facility called the Sooner Evolution Center — though details on the project’s cost, timeline, and scope haven’t been released.
Learfield handles sponsorship sales, radio rights, and other commercial media operations for OU Athletics. The partnership renewal locks in that arrangement, but neither Oklahoma nor Learfield has disclosed the contract’s length or dollar value.
The facility
The Sooner Evolution Center is described as state-of-the-art. That’s the extent of what’s been made public. No location on campus was named, no construction start date was given, and no price tag appeared in the announcement.
Oklahoma announced the deal Monday, June 9. What the Evolution Center will actually house — player development space, a broadcast studio, a recruiting suite — isn’t spelled out in available materials.
The terms of the extended Learfield contract have not been made public.
Reported by 247Sports. Read the original report.
